Welcome to the John Locke Foundation Store

In 2012 JLF published President John Hood’s Our Best Foot Forward: An Investment Plan for North Carolina’s Economic Recovery. It provided historical context and set out the broad outlines of a conservative reform agenda for the state. The John Locke Foundation's newest book, First In Freedom, is the logical follow-up. It offers analysis and specific recommendations from the JLF Research team on the biggest fiscal and economic issues facing North Carolina in 2013.

Years ago, everyone traveling along a North Carolina highway faced a regular reminder of the state’s old and venerable tradition of North Carolinians standing up for liberty. The words “First in Freedom” adorned every state license plate, highlighting the state’s early role in fighting British tyranny through such documents as the Mecklenburg and Halifax Resolves.
North Carolinians no longer see daily use of the phrase “First in Freedom” as they drive down the road. Likewise, years of government growth and liberal policymaking have shifted the Tar Heel State’s attention away from its traditional stand for personal liberty and individual responsibility. Like that old license plate slogan, First in Freedom serves as a reminder of North Carolina’s past while motivating the push toward greater liberty in the future. It is time for our state to become First in Freedom once more.

In Our Best Foot Forward: An Investment Plan for North Carolina’s Recovery, John Locke Foundation President John Hood told North Carolina’s policymakers and citizens that economic policy is not the exclusive domain of presidents, federal lawmakers, or the Federal Reserve. States and localities can play critical roles in economic policy — for good or for ill. We invite you to read and share this plan for our state’s recovery with your family, friends, and co-workers.

We also invite you to read his 2005 book, Selling the Dream: Why Advertising Is Good Business. In Selling The Dream, Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. We think you'll enjoy them both.

N.C. sales tax will be added to each item, and $3 shipping and handling will be added to each order.